I love this Washington Post story. Apparently, the National Pork Board (which is a government entity) threatened to sue the web site ThinkGeek, because one of their items for sale violated their trademarking of the phrase "the other white meat." It isn't actually a lawsuit... only a cease and desist letter, but it will undoubtably become an Internet classic.
There's just one problem: The meat in question comes from unicorns.
Let's let the lawyers from Faegre & Benson explain: "We are writing you in connection with your activities at the Web site www.thinkgeek.com, wherein you have been marketing a product called 'Radiant Farms Canned Unicorn Meat' using the slogan 'Unicorn -- the new white meat.' A copy of the Web site page is attached for your reference."
It goes on like that for 12 pages. The dry, legal response to an obvious joke has set off an Internet-wide case of the giggles, especially at the Web site targeted by the letter. The offending item was a prank "product launch" posted on April Fool's Day, complete with a picture of very unappealing, but fictional, canned meat.
"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," deadpanned Scott Kauffman, president and chief executive of Geeknet, the site's parent company. "In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red and not approved by any government entity."
In the end, ThinkGeek isn't afraid:
ThinkGeek says it's confident that its use of the slogan is protected as parody by fair-use laws. Either that, or by the unicorns.
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